Status Sheet | Marketing Project Tracker Template

This easy-to-use Google Sheets workbook centralizes your marketing execution: a Status Sheet to track tactics (status, due date, owner, notes, outcome) plus ready-made tabs for Prospect List, Media/Blogs, Influencers, Events and Directories. 

Start with a clean, visual Status Sheet that lists every tactic and shows whether it’s Not Started, In Progress, Needs Review, or Complete. Then use the other tabs as a lightweight internal CRM and outreach tracker: prospect companies, press/blogs, influencer contacts, upcoming events, and online directory listings.

Each tab is designed to be practical from day one:

• Status Sheet — Tactic, Status (dropdown), Due Date, Team Member, Notes, Outcome. Built for quick updates during standups and weekly reports.

• Prospect List — Company / Contact / Role / Phone / Email / Next Steps: perfect for partnership and B2B sales follow-up.

• Media / Blogs — Industry, Media Name, Website / Social, Contact, Title, Phone, Email, Next Steps. Use for PR outreach and pitch tracking.

• Influencers — Handle, Audience, Contact, Reach, Notes — keep brief performance notes and negotiation steps.

• Events — Status (Upcoming / Planning / Good / Bad), Event Name, Type, Industry, Date, Marketing Resources, Notes. Great for event sponsorship planning.

• Directories — Directory Name, Website, Submission Requirements, Login Info, Status. Keep NAP consistency and listing credentials in one place.

This template is intentionally flexible, you can use it as an operations log, a mini-CRM, or a handoff artifact when you hire a marketing manager. It’s clean, share-friendly print-friendly, and designed to scale as your list of tactics and contacts grows. 

This sheet can be easily shared with the rest of your team! 

How To Use 

Download the file and upload to your Google Sheets!